Sherri Anne Green, LM&O’s Director, Business Development and President of the DC Ad Club, will share her insights into current advertising trends, the state of the industry, how to get in the business and the impact of social media at two area conferences–The Mid-Atlantic Marketing Summit and the George Washington Women in Business Conference.

On Friday, the Mid-Atlantic Marketing Summit–Intelligence & Insights on the Future of Communications will bring together 300 advertising, marketing, communications and media executives to discuss high-level marketing and communications issues through a series of panels, keynotes, presentations and networking.

Sherri’s panel State of the Industry: Insights from Association Leadership will address the state of the industry, measuring ROI and finding and keeping talent in the market. The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, the region’s source for technology news and co-producer of Digital Media Conference East, and Capitol Communicator, the region’s source for marketing and communications news. The conference will be held on April 20th at the elegant and state-of-the art conference center at the Gannett/USA Today’s headquarters centrally located in McLean, VA.

On April 21st, Sherri will share her insights with students and young professionals at the third annual GW Women in Business (GWWIB) Spring Conference themed  “Envision. Engage. Execute. A Blueprint for Success.” which is expected to draw more than 200 college students and young professionals.

Keynote speakers include:

• Princess Yasmine Pahlavi, Founder, The Foundation for the Children of Iran;
• Bobbie Lloyd, President and Chief Baking Officer, Magnolia Bakery; and
• Alexis Maybank, Founder and Chief Strategy Officer, Gilt Groupe.

The conference will feature ten industry-focused panel discussions with thought leaders in finance, consulting, marketing and advertising, sports management, food and restaurants, fashion, event planning, technology, law and policy, and media. Sherri will be a speaker on the Marketing & Advertising panel.

Following an afternoon networking luncheon with notable Washington bloggers, attendees will participate in personal and career development workshops on topics such as mentorship, college entrepreneurship, social media, personal branding, diversity, business style, philanthropy, and more.

The conference is open to women and men of all ages. Tickets must be purchased in advance and include conference admission, breakfast, lunch, and dessert, a conference “swag” bag, and a signed copy of By Invitation Only, a new book by Gilt Groupe founders Alexis Maybank and Alexandra Wilkis Wilson.