By sgreen on 02. May, 2012
U.S. soldiers and military retirees are mad as hell about the Defense Department’s proposed cuts to their health and retirement benefits, and the Military Officers Association of America (MOAA) wants them to know they don’t have to take it anymore. In a new advertising and interactive campaign, MOAA calls active and retired officers to join [...]
Full articleBy sgreen on 28. Nov, 2011
LM&O’s debut campaign rolls out nationwide ARLINGTON, Va. – A new recruitment ad campaign created for the U.S. Coast Guard by LM&O Advertising taps GPS coordinates and passionate young recruits to attract motivated millennials with an aptitude for science, technology, engineering or math. Rolling out this month, the national television, radio, print and online ads [...]
Full articleBy sgreen on 19. Sep, 2011
The Washington Post Capital Business By Marjorie Censer, Published: September 18 Local information technology contractors have taken the federal cloud-first policy quite literally. Since the government announced last year that it would give priority to cloud — or Web-based — computing, contractors have been overloading their Web sites with images of puffy white clouds and blue [...]
Full articleBy sgreen on 13. Sep, 2011
During September 19-23, the DC Ad Club will host its annual educational and networking forum for the area’s advertising, marketing and communications professionals in Washington DC. Advertising Week DC, which began in 2004, brings nationally recognized marketing talent to share industry trends, insights and experiences and to discuss best practices in the rapidly changing industry [...]
Full articleBy sgreen on 25. Aug, 2011
August 24, 2011, iMedia Connection: http://bit.ly/LMOgupta Your initial efforts in social media have paid off. The interim goal of achieving a critical mass on Facebook has been achieved. Congratulations! But success doesn’t end there. Now that your brand has a big following, the next step should be to leverage the power of this group to [...]
Full articleBy sgreen on 18. Aug, 2011
In a national TV and radio campaign breaking this month for the Army National Guard, Soldiers reflect on memorable domestic missions, often performed in their own communities. Created by LM&O Advertising of Arlington, Va., the “Defining Moments” campaign differentiates the National Guard from other military forces by emphasizing its unique role as a first responder [...]
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