New Campaign Sends Rallying Cry: Fight for Military Benefits

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By sgreen on 02. May, 2012

New Campaign Sends Rallying Cry: Fight for Military Benefits

U.S. soldiers and military retirees are mad as hell about the Defense Department’s proposed cuts to their health and retirement benefits, and the Military Officers Association of America (MOAA) wants them to know they don’t have to take it anymore. In a new advertising and interactive campaign, MOAA calls active and retired officers to join [...]

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LM&O Rolls Out New Campaign for U.S. Coast Guard

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By sgreen on 28. Nov, 2011

LM&O Rolls Out New Campaign for U.S. Coast Guard

LM&O’s debut campaign rolls out nationwide ARLINGTON, Va. – A new recruitment ad campaign created for the U.S. Coast Guard by LM&O Advertising taps GPS coordinates and passionate young recruits to attract motivated millennials with an aptitude for science, technology, engineering or math. Rolling out this month, the national television, radio, print and online ads [...]

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What do puffy white clouds really say about IT contractors?

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By sgreen on 19. Sep, 2011

What do puffy white clouds really say about IT contractors?

The Washington Post Capital Business By Marjorie Censer, Published: September 18 Local information technology contractors have taken the federal cloud-first policy quite literally. Since the government announced last year that it would give priority to cloud — or Web-based — computing, contractors have been overloading their Web sites with images of puffy white clouds and blue [...]

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8th ANNUAL ADVERTISING WEEK DC DRAWS TOP TALENT

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By sgreen on 13. Sep, 2011

8th ANNUAL ADVERTISING WEEK DC DRAWS TOP TALENT

During September 19-23, the DC Ad Club will host its annual educational and networking forum for the area’s advertising, marketing and communications professionals in Washington DC. Advertising Week DC, which began in 2004, brings nationally recognized marketing talent to share industry trends, insights and experiences and to discuss best practices in the rapidly changing industry [...]

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By Raashee Gupta, Director, Interactive

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By sgreen on 25. Aug, 2011

By Raashee Gupta, Director, Interactive

August 24, 2011, iMedia Connection: http://bit.ly/LMOgupta Your initial efforts in social media have paid off. The interim goal of achieving a critical mass on Facebook has been achieved. Congratulations! But success doesn’t end there. Now that your brand has a big following, the next step should be to leverage the power of this group to [...]

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LM&O’s New Campaign for Army National Guard Hits Home

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By sgreen on 18. Aug, 2011

LM&O’s New Campaign for Army National Guard Hits Home

In a national TV and radio campaign breaking this month for the Army National Guard, Soldiers reflect on memorable domestic missions, often performed in their own communities. Created by LM&O Advertising of Arlington, Va., the “Defining Moments” campaign differentiates the National Guard from other military forces by emphasizing its unique role as a first responder [...]

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