By sgreen on 02. May, 2012
U.S. soldiers and military retirees are mad as hell about the Defense Department’s proposed cuts to their health and retirement benefits, and the Military Officers Association of America (MOAA) wants them to know they don’t have to take it anymore. In a new advertising and interactive campaign, MOAA calls active and retired officers to join [...]
Full articleBy sgreen on 19. Apr, 2012
Sherri Anne Green, LM&O’s Director, Business Development and President of the DC Ad Club, will share her insights into current advertising trends, the state of the industry, how to get in the business and the impact of social media at two area conferences–The Mid-Atlantic Marketing Summit and the George Washington Women in Business Conference. On [...]
Full articleBy sgreen on 11. Apr, 2012
Convincing the young and cool to embrace a product they think belongs to the old and stodgy is an ambitious goal, and LM&O’s new ad campaign for D.C.-area opera company UrbanArias takes that challenge head on. The company’s festival of short opera runs April 13-22 at Artisphere in Arlington. To attract UrbanArias’ target audience of [...]
Full articleBy sgreen on 28. Nov, 2011
LM&O’s debut campaign rolls out nationwide ARLINGTON, Va. – A new recruitment ad campaign created for the U.S. Coast Guard by LM&O Advertising taps GPS coordinates and passionate young recruits to attract motivated millennials with an aptitude for science, technology, engineering or math. Rolling out this month, the national television, radio, print and online ads [...]
Full articleBy sgreen on 19. Sep, 2011
The Washington Post Capital Business By Marjorie Censer, Published: September 18 Local information technology contractors have taken the federal cloud-first policy quite literally. Since the government announced last year that it would give priority to cloud — or Web-based — computing, contractors have been overloading their Web sites with images of puffy white clouds and blue [...]
Full articleBy sgreen on 13. Sep, 2011
During September 19-23, the DC Ad Club will host its annual educational and networking forum for the area’s advertising, marketing and communications professionals in Washington DC. Advertising Week DC, which began in 2004, brings nationally recognized marketing talent to share industry trends, insights and experiences and to discuss best practices in the rapidly changing industry [...]
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