LM&O Advertising

Listen to Dave, LM&O CCO, on WNEW 99.1 FM this wknd. Listen: cbsloc.al/sV02mQ

sgreen — Thu, 16 May 2013 18:18:57 +0000

Vim Interactive and Reef Light join the LM&O Family

sgreen — Mon, 08 Apr 2013 15:59:44 +0000

We are excited to announce that we have deepened our digital development capabilities, added a Maryland office and expanded our clientele by acquiring Vim Interactive of Baltimore and its Washington-based affiliate Reef Light Interactive.

Vim and Reef Light specialize in web and mobile development, user experience design and interface architecture. Clients include Marriott International, Crest, the United Nations, and Johns Hopkins University, among others. By adding these two companies to the LM&O team, we expand our in-house interactive marketing capabilities.

“While collaborating with Vim and Reef Light on a number of projects, the synergies between our companies became very clear,” said LM&O President Chris Laughlin. “As digital technology and interactive media continue to play important roles in the integrated campaigns we develop, having this talented team part of the LM&O family allows us to be more efficient and effective in developing comprehensive, innovative strategies that deliver results.”

We will maintain Vim’s Baltimore office and seven-person team, with founders Steven Fickus and Panayiotis Karabetis serving as director of development and director of user experience, respectively. Reef Light founder Mike Kapetonovic will be based in Arlington office as general manager of interactive.

Sherri Green to Moderate Marketing Panel at GWWIB Conference

sgreen — Thu, 04 Apr 2013 18:39:11 +0000

Sherri Anne Green, LM&O’s Director, Business Development and President of the DC Ad Club, will moderate the marketing panel at the annual George Washington Women in Business Conference to be held Saturday, April 6th. Sherri will provide insights and guide discussions on current advertising trends, the state of the industry, and how to get in the business.

The conference, geared toward students and young professionals, is themed “Start Something,” and is expected to draw a audience of more than 250.

Keynote speakers include:

Sarah Robb O’Hagan, President, Equinox;
Alli Webb, Founder, the Drybar;
Janet Gurwitch, Founder and Former CEO, Laura Mercier Cosmetics; and
Kate White, Author and Former Editor-in-Chief, Cosmopolitan.

The conference is open to women and men of all ages. Tickets must be purchased in advance and include conference admission, breakfast, lunch, and dessert, a conference “swag” bag, and a signed copy of I Shouldn’t Be Telling You This, a book by bestselling author and keynote speaker Kate White.

There will be panels featuring over 80 professionals from a wide array of industries including Media, Finance, Sports, Fashion, Marketing, Entrepreneurship, Hospitality and much more. For the first time, there will be a C-Suite panel featuring senior executives from Boeing, Rubbermaid, and Barney’s New York.

To register, click here: GWWIB.

LM&O Creates Manifesto for First Virginia Community Bank

sgreen — Wed, 20 Mar 2013 18:49:47 +0000

As First Virginia Community Bank’s agency of record, one of our jobs for the account is to define the bank’s brand. To give them their unique voice and set them apart in the community, we focused on creating their manifesto. As our Account Planner, Karla Masters, put it in a recent Noodle,

“A brand manifesto communicates what a brand or organization ultimately stands for and rabidly believes. It can be a promise to customers, a rallying cry for employees or a unique way of looking at the world and the possibilities that exist. (It’s not a boring mission statement.)”

With these key points in mind, we gathered insights from research and interviews to create the voice below to build the brand from the inside out.

Together, we are First Virginia Community Bank.

We exist to make our clients successful; our success is measured by their success.

We think that thinking is the highest form of customer service.

We reject the notion that smaller – or bigger – is better; better has nothing to do with size.

Our technology rocks, but we believe that old-fashioned common sense is just as sexy.

We think like entrepreneurs, but work as a team.

We have something to prove, everyday.
We know you do, too.

Welcome to our bank.

Is your company in need of a manifesto? Need to define your brand? LM&O can help. Give us a call. 703-797-7107.

LM&O Designs Promos for the 10th Annual Blue Jeans Ball

sgreen — Fri, 08 Mar 2013 16:07:01 +0000

For the fifth year in a row, LM&O Advertising is partnering with the Capital Area Food Bank (CAFB) to help brand and promote their Annual Blue Jeans Ball, which celebrates 10 years in 2013. As in years past, LM&O has developed pro-bono promotional materials for the gala. The Blue Jeans Ball is held each year to support the CAFB’s mission to end hunger, and for the past five years, it has been recognized as one of the top charitable events in the area.

Some notable supporters of the Capital Area Food Bank include First Lady Michelle Obama, Chef Spike Mendelsohn, and ABC7 Anchor Scott Thuman. The proceeds from each ticket help feed a family of four for almost two weeks, or 150 people for an entire day.

So throw on some jeans, join us at the Ball, and support the Capital Area Food Bank! Register here: http://ow.ly/ioN2D

Sherri Anne Green Interviewed on Rebranding

sgreen — Tue, 05 Mar 2013 01:09:36 +0000

Do you need to rebrand your organization? Your company? This radio interview can help.

Our Director, Business Development, Sherri Anne Green also serves as the DC Ad Club President. In her volunteer role, she recently helped lead a rebranding for the 95-year-old organization. Sherri was interview by Renee McGivern of Nonprofit Spark on the process.

Listen as Sherri breaks down the process into 5 easy-to-follow steps a nonprofit, or company, can take to get to the heart of their brand.