Aireco Advanced Products Group (APG)
Breaking Through the Competition with Consistent Communication
What We Did:
- Revitalized Aireco’s B2B channel brand, Advanced Products Group (APG), through updated branding, customer outreach, media relations and messaging.
- Grew database by an average of 400–500 professional contacts annually.
Overview:
In 2013, Aireco, a regional HVACR wholesaler who dominated the Mid-Atlantic market with 41 branch locations, was starting to feel the competition. As a Mitsubishi Electric commercial HVAC distributor, Aireco was contending with fast-growing suppliers who had been given exclusive distribution representation for states in their regions. The result: confusion among customers (even long-standing ones) and lost sales.
As Mitsubishi Electric’s agency of record, LMO had the knowledge and industry relationships to reinvigorate the brand and help Aireco secure its market position. Over seven years, LMO brought their commercial channel, Advanced Products Group, to life through branding, press release development and distribution, and a monthly eNewsletter that promoted projects, new products and state-of-the-art training opportunities. Our efforts helped Aireco garner respect from Mitsubishi Electric and established the wholesaler as a sought-after partner and technical training resource for engineers, architects, developers and other industry professionals.
Tactics Employed:
Media Relations
- Press release development
- B2B media outreach
Technical Content
- Newsletters
- Messaging
- Email content marketing
Creative
- Branding
Accounts
- Database management
LMO specializes in the building and manufacturing space and knows how to proactively support a sales team through a winning combination of collateral development and PR efforts. Aireco/APG invested in building its narrative in the commercial HVAC space as a trusted distributor.
Let LMO tell your story – email us at [email protected] to get started!
