Media Planner/Buyer

LOCATION        Arlington, VA


TYPE            Full-time


EXPERIENCE      2+ Years

LMO is a marketing agency that puts people first–our clients, their audiences, and our talent. That means harnessing our skills and imagination to understand and reach human beings, through a collaborative approach that delivers impressive results. It also means fostering a workplace environment that fulfills the needs of our team members, each and every one. There’s a reason we have a high retention rate and a culture that other agencies seek to emulate; because above all, we take care of you as a person. That’s where “People First” starts, and where it goes from there is up to you.”

We currently have an exciting opportunity for a detail-oriented Media Planner/Buyer in our Arlington, VA office. This position can be remote work and/or hybrid work.

Job responsibilities include:

  • Develop and execute omni-channel media plans best suited to meet established client requirements, budgets, and objectives

  • Execute media plans and buying responsibilities on all types of media, including traditional and digital, as required by client needs

  • Conduct media, industry or company research to allow the agency to develop accurate and strategic advertising and marketing plans

  • Be the day-to-day contact for media vendors and aid in the management of general media department solicitations

  • Issue Insertion Orders for each approved media tactic

  • Establish specifications and deadlines for needed materials and report these to the Creative, Production and Account Management departments or groups

  • Oversee the timely placement of all media according to schedules

  • Ensure media schedules in media tracking and billing systems have been entered correctly

  • Verify and approve all media invoices to be processed by Accounting for payment

  • Conduct buying, negotiating, implementation, optimization, and tracking analysis against established Key Performance Indicators for digital marketing

  • Meet with internal and external Account Service teams and clients to present schedules or discuss media-related issues·  

  • Maintain updated media orders (cancellations, changes, etc.) and distribute updated orders

  • Provide continuous campaign analysis and optimizations and prepare and present client-facing reports

  • Alert Media Supervisors and Account Management points of contact of any value-add placement opportunities

  • Research and compile agency Point-of-Views (POVs) to clients on new media opportunities

  • Consistently seek new opportunities within digital in order to stay ahead of the curve, enhance individual/team/client learning, and improve client campaigns

  • Develop, mentor and train Associate Media Planners and Media Coordinators

You’re the right person for our team if you have:

  • Bachelor’s degree (Communication, Marketing or Advertising a plus)

  • 2-4 years planning and buying digital media campaigns; integrated or offline media experience a plus

  • Excellent financial skills and the ability to manage large budgets

  • Exceptional organizational and project management skills

  • Strong communication, collaboration, and negotiation skills

  • Strong attention to detail

  • Demonstrated ability to multi-task

  • Clear understanding of the media planning and buying process (digital or omni-channel preferred)

  • Understanding and experience with ad servers, preferably Google Campaign Manager

  • Proficiency with media and research tools (FreeWheel STRATA, MRI-Simmons, Scarborough, eMarketer, etc.)

  • You’ll impress us even more if you have:

  • Google Analytics and or Google Ads certifications

  • Hands-on experience with paid social media (Facebook and Instagram) and paid search (Google and Bing)

  • Experience with integrated campaign dashboard technology (Tapclicks, Datorama, Google Data Studio)

  • A willingness to learn and grow your skill set beyond your day-to-day tasks

If this is you, we want to hear from you. Please e-mail your resume to LMOHR@lmo.com.

No phone calls please. LMO is a member of the 4A’s. LMO is a “drug-free workplace.” LMO is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, veteran status, disability, genetic information, marital status, or any other characteristics protected by federal, state or local law.
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LMO Advertising
1776 Wilson Boulevard
Suite 500
Arlington, VA 22209
703.875.2193