Advice for Marketing Communications Pros from Marketing Communications Pros
So, you’re working at – or want to work at – a marketing communications agency? Buckle up, because you’re in for a dynamic, fast-paced and often exhilarating ride. The agency world is unlike any other, with its unique blend of creativity, client management and constant deadlines.
Whether you’re a seasoned pro or just starting out, here’s some advice from our talented marketing communications professionals at LMO to help you thrive in this exciting environment.
BE A SPONGE FOR KNOWLEDGE
“Learn continuously and be mindful of your limitations. My writing describes products, concepts, methods, results, experiences, events, and places, so I must honor and respect the knowledge and perspectives of those who live and work with whatever I describe. I write about heat pumps, but I don’t pretend I’m a contractor who can install one. I take building science classes, but I’m not a building scientist. Study your craft and subject matter, but privilege experts and source realities over your pretty words.”
Andy Solages, Senior Technical Content Manager
EVOLVE OR BE LEFT BEHIND
“Always keep learning, especially in media. The digital age is constantly evolving and it’s important to keep up to date on trends and new tactics.”Paul Korman, Associate Media Director
MASTER ONE, KNOW ALL
“My advice to someone who wants to work in paid media is to learn the introduction to everything, but become an expert and specialize in one thing.”
Kuri Dorn-Baker, Paid Social Specialist
DO YOUR HOMEWORK
“Do your research. Research the companies you’re interested in working for. How many employees do they have? What legacy accounts do they have? What new business have they won recently? What’s their culture like?”Megann Fayhee, Account Supervisor
MASTER THE BASICS
“Keep learning and trying new things while staying grounded to the basics. Design trends come and go, but mastering the fundamentals (hierarchy, color, typography) will give you a solid foundation to create anything.”Katherine Reyes, Graphic Designer
EMBRACE THE FUN (AND THE FEEDBACK)
“My advice on social media in a professional setting — have fun but don’t forget it is real business, so take it seriously… but not too seriously (also, you got to have thick skin!)”Logan Meltzer, Senior Social Media Specialist
DO WHAT IS NOT EASY
“If it was easy, everyone would do it, and probably already are. If you only do what is easy, you probably aren’t making much progress, and you are stuck. You get to what is hard and stop there. If you want to achieve something incredible, you have to attempt something difficult.”
Jessica Boyle, Account Director
One of the biggest perks of agency life is the sheer variety of work. Embrace this diversity and embrace these tips, and you’ll be well on your way to a successful and fulfilling career in this industry. Now, go out there and make some marketing magic happen!
