The GreenHome Institute (GHI) educates homeowners and building industry professionals on how to make homes healthier and more sustainable. If you subscribe to GHI’s newsletter, you may have seen an article celebrating LMO’s senior technical content manager, Andy Solages, as a newly certified GreenHome Associate. Andy earned the certification by completing GHI’s twenty-hour course covering foundational building science, residential design considerations and rating systems across the 5 pillars of green building: energy, health, materials, water and place.

Why does a marketing communications agency have team members studying green building? LMO’s clients know the answer.

When we establish a long-term relationship with a client, we become ardent students of the client’s products, brand and industry. Our decades of experience supporting building industry manufacturers and brands means we’re among the minority of agency professionals who might silently examine your ductwork during a meeting. Terms like decarbonization, electrification, passive house and indoor environmental quality would figure prominently in any word cloud made from our Slack channels.

LMO has team members conversant in heat pumps, ventilation systems, dehumidification systems, water heaters, escalators, elevators, cladding, insulation, concrete, doorglass, windows and other products, along with the related industry conversations, ideas and trends. We’re not building scientists, mechanical engineers or HVAC contractors, but we regularly engage with subject matter experts and effectively translate their knowledge, insights and field experience into meaningful content.

Our building industry capabilities are the legacy of Cary Griffin, our Building Practice Expert. Cary is a pioneer and innovator in marketing, public relations and technical content for residential and commercial building channels. She led her agency, Griffin & Company, for 27 years before merging her team and company with LMO. Cary’s guidance, training and emphasis on staying up-to-date and knowledgeable conditioned LMO team members like Andy to prioritize industry reading and ongoing study. She’s why LMO’s in-house library ranges from vintage ASHRAE publications and architecture books to recent works like A House Needs to Breathe…Or Does It by Allison Bailes.

Earning certifications for taking green building courses is just one of the ways our team stays ready to help you tell your story and reach your people.