Bosch: Launching SaaS Through Qualified Lead Generation

In 2020, Bosch came to LMO ready to soft launch two new products for the modern jobsite: a cloud-based Lean construction platform, and a Bluetooth-connected asset management system. Bosch needed strategic content and public relations placements to increase brand awareness and establish customer bases. With product and industry knowledge, LMO helped Bosch bring these platforms to the U.S. market, using approaches tailored to their audiences.

Lean construction can enable construction firms to improve efficiency and reduce waste, but the conventional ways of documenting, managing and communicating jobsite information are highly manual and potentially burdensome. Bosch developed software to enhance Lean construction by digitizing components of the Last Planner System®, a popular Lean construction methodology. To acquire customers, Bosch needed to educate prospects on the benefits of digital Lean construction tools while marketing the product. LMO deployed an integrated mix of media relations and content marketing to promote Bosch’s thought leadership and communicate how Bosch’s Lean construction software improves results and team member experiences on the jobsite. For Bosch’s asset management system, LMO developed solution-oriented messaging for contractors using B2B paid media, media relations and content marketing tactics. Our efforts allowed Bosch to launch both products with targeted messaging, resulting in hundreds of qualified sales leads.