Bosch RefinemySite + Bluehound Products
Launching SaaS Through Qualified Lead Generation
What We Did:
- Successfully supported the launch of two construction SaaS products in the U.S., obtaining hundreds of qualified sales leads.
- Established Bosch RefinemySite thought leadership in the Lean construction space, developing 2 conference abstracts, 3 case studies and 14 long-form blogs designed for social promotion.
- Introduced the Bluehound offering through solutions-based messaging on 2 podcasts and a webinar producing 150+ qualified leads.
Overview:
In 2020, Bosch came to LMO ready to soft launch two new products to the U.S. market prime for the modern jobsite: RefinemySite, a cloud-based Lean construction platform, and Bluehound, a Bluetooth-connected asset management system. Bosch needed strategic content and public relations placements to increase brand awareness and establish customer bases. With product and industry knowledge, LMO successfully helped Bosch bring these platforms to market, using approaches tailored to their audiences.
Lean construction can enable construction firms to improve efficiency and reduce waste, but the conventional ways of documenting, managing and communicating jobsite information are highly manual and potentially burdensome. Bosch developed RefinemySite to enhance Lean construction by digitizing components of the Last Planner System®, a popular Lean construction methodology. To acquire customers, Bosch needed to educate prospects on the benefits of digital Lean construction tools while marketing RefinemySite. LMO deployed an integrated mix of media relations and content marketing to promote Bosch’s thought leadership and communicate how RefinemySite improves results and team member experiences on the jobsite. For Bluehound, our approach focused on solution-oriented messaging for contractors using B2B paid media, media relations and content marketing tactics. Our efforts allowed Bosch to seamlessly launch both products with targeted messaging, resulting in hundreds of qualified sales leads.
Tactics Employed:
Media Relations
- Communications strategy
- Proactive media outreach
- Feature story and commentary pitching
- Press release development and distribution
Technical Content
- Case studies
- Blogs
- White papers
- Webinars
- Infographics
- Conference abstracts and presentations
B2B Paid Media
- Webinars/roundtables
- Native articles
- Podcasts
Creative
- Graphic design
LMO enabled Bosch to take both products from prototype to client delivery through an integrated marketing approach catered to the right audiences.
Let LMO tell your story. Email us at [email protected] to get started!
